Contrary to what most people think, creating a Facebook business page isn’t something that everyone must do, nor is it something everyone should do.
The key to building a successful Facebook community around your brand relies on consistency. Building an engaged community relies on organic growth where you are consistently delivering value to those you want to attract.
There is no easy or fast way to do this but we all have to start from somewhere.
Before you create the Facebook page, make sure that you have time in your own schedule to maintain and post consistently otherwise the page can hurt you more than it can help.
If a potential customer comes across your Facebook page and discovers inactivity, he or she may make assumptions that you are either out of business or you do not care enough to maintain your own pages. They may be left with a negative perception of you or your brand before you ever get a chance to speak with them.
Do you have a Facebook account? If not, signing up is easy.
I wanted to make sure this was actually step by step. If you already have an account feel free to scroll down to making the actual Facebook business page.
I get distracted pretty easily, especially when I’m on Facebook, so I created a secondary Facebook account for when I am working on my client’s Facebook pages.
Once you hit Sign Up, you will be taken to the following screen:
Make sure you find your confirmation email in your inbox. You will not be able to move on if you don’t finish this step.
Once you are confirmed, follow the steps to create a Facebook account.
Facebook’s onboarding feature is very intuitive as they walk you through setting up your account.
Facebook isn’t much fun without friends. Finding friends through your email will definitely help you find a few folks that you can add. Since this is your personal account, you don’t have to worry about adding any of your clients just yet, we can take care of that when we start inviting people to your business page.
Entering in this information is extremely important since it helps people find you based on the criteria above. It can help your former classmates from both high school and college find you. If you would rather not be found, feel free to leave this blank.
Following pages helps you stay up to date from your regular sources of information. If you do a good job adding in your interests, finding content to post to your page will just be a matter of going through your Facebook newsfeed.
Finally, make sure you pick a recent picture to make it easy for people to find you. This is extremely important if you have a common name since your picture may be the only thing a person can rely on to find you.
After you click Save & Continue you will be taken to the following screen:
If you’re like me and didn’t feel like filling out the requested information, don’t worry since you will always be able to go back to it. Just click on the Welcome tab under your profile picture.
Now that you have your account created, we can start on creating your Facebook business page.
Getting Started: Let’s create your Facebook business page
Facebook can get tricky to navigate if it is your first time, click on this link to create a Facebook business page or click the image below for the direct link.
Can’t figure out which one to choose?
What you will see if you choose local business or place:
As you can see the information lines up with what Facebook asks you:
Facebook displays the information in a very clean manner, which makes this option optimal for anyone that has a local office or a local business storefront.
All the other options are very similar, asking you for your business category and brand name:
Here is an example of what to expect if you select the Brand or Product option:
As you can see, the main difference is in how Facebook displays the information in the about section on the front of the page and when you click through to the actual about page.
Local business Facebook pages will have a map, store hours, and contact information.
Once you choose the type of page you want to start you will see the following screen:
You can go back and edit this information for now so don’t worry if it does not sound perfect. Think about how you want to be found and what people might be looking for when they are looking for you.
The About section on Facebook is a great opportunity for you to take advantage of and leverage keywords that are appropriate for your business.
Your profile picture is representative of the brand that you are looking to build. If you use your firm’s logo on all of your marketing collateral, then just make sure you stay consistent. Make sure you choose an image that is going to help people recognize your brand.
Although you can skip this step, it does make it a lot easier for you to navigate back to your page when you add it to your favorites.
Whenever you are on the Facebook home page, your page is easily accesible right under the Pages section in the left sidebar.
If you are a completely new business I would highly recommend using Facebook ads to attract relevant people to “Like” you page. Otherwise, if you have been in business for some time you can send an email to your past clients and invite them to connect with you on the page.
Your page is officially now created.
If you click on the gear at the top right of your screen you will seen an option to Use Facebook as your page.
This allows you to now navigate Facebook as the page itself, and respond to comments on other pages as the page. You can join in on relevant conversations on other pages with your page in order to help build up your audience and credibility.
In the next post we will go over the elements of your Facebook page you need to take into consideration so you can leave a lasting first impression.
Feel free to ask any questions in the comments!